A former executive in the finance sector, Russel Khanuk served as vice president of asset management for Cantor Fitzgerald from 2013 to 2016. Russel Khanuk has transitioned to the ecommerce field, where he consults with multiple large personal care and medical companies and assists them with product page optimization.
A few ways to optimize product pages to increase sales include:
- Making the product the central focus. To get customers to focus on the product at hand, remove anything that can detract attention from the product, such as links to special offers or blog posts. Also, be sure to include multiple different and informative pictures of the product.
- Ensuring the page is printer friendly. Some customers want to print the pages of products. If your page isn’t readily printable, you may lose a sale. Remove anything that clutters the page, or add a link to a print-friendly version of the page.
- Optimizing your “add to cart” button. To increase conversions, make sure your “add to cart” button stands out to the reader. You can accomplish this by using a color that contrasts with the background color of the page. While some ecommerce experts find that green and orange buttons work well, you can A/B test (split test) your page to find out what gets the most results.
