A financial professional with experience in the eCommerce industry, Russel Khanuk, the owners of Men’s Groom Room, leverages his experience with Ebay, Amazon and other online platforms to consult on eCommerce operations for large medical and personal care companies. In this capacity, Russel Khanuk established and grows client’s online exposure and monitors services that deal with customer feedback.
Online stores can benefit just as much, if not more, from customer feedback than traditional brick-and-mortar establishments. Through customer feedback, online sellers can learn about how their products are helping their target audience. Positive and negative feedback serve as a grading scale for how each individual product works. Those that work well should be highlighted by an online company while those that perform poorly should be removed or changed to better serve customers. Tracking this information allows companies to increase the importance of their role in the community, thus boosting brand trust and awareness.
Customer feedback can also help companies optimize their services and address any of their faults. Companies can look toward positive feedback to find customers that they need to retain. These customers can be offered certain gifts or rewards for repeat sales or they can be thanked for their continued dedication. Meanwhile, negative reviews allow companies to analyze and correct their faults. This may not always bring unhappy customers back, but it does reduce the number of unsatisfied customers in the future. In addition to that, companies that address customer problems publicly may be praised for how they handled a problem and gain more customer support.
