Russel Khanuk is an experienced business executive who has owned and operated MensGroomRoom for more than three years. In this position, Russel Khanuk manages online sales grown and new-product distribution for the e-commerce platform, which specializes in men’s luxury personal care products.At www.mensgroomroom.com, individuals can select from a wide variety of products, including anti-aging aids, including facial and eye wrinkle cream. The company’s anti-aging resources have been carefully designed to address the development of crow’s feet, stress lines, and other physical signs of aging. Products, like those found in the Lab Series Max LS, are not simply visual enhancements, but have been clinically proven to reverse the maturation process seen on the face and neck. More important, many of the company’s products can help prevent future marks and blemishes before they appear.MensGroomRoom eye creams have been specifically manufactured to eliminate swollen bags and dark circles under the eyes. Other helpful anti-aging products carried by MensGroomRoom include Anthony High Performance Vitamin A Treatment and Billy Jealousy About Face Anti-Aging Serum. To learn more about these and other anti-aging products, as well as all men’s care luxury products, please visit MensGroomRoom online.
An experienced professional and successful entrepreneur, Russel Khanuk stands out as owner of the e-commerce platform Men's Groom Room. Russel Khanuk now shares his success as a consultant to a number of large companies, which he assists in developing their e-commerce pages and activity.To create effective product pages for e-commerce activity, a designer must combine engaging images with text that drives action. One of the most important pieces of text on the product page is the call-to-action button, defined as the spot that a shopper would click to add the item to a shopping cart or buy it. This text should be easy to see and identifiable as a purchase link.Whether or not a customer clicks on this link will depend largely on the sense of urgency that the site designer is able to create. Experts have noted that text indicating a limited available quantity can impel shoppers to buy, as can pricing messages that show a discount from the product's original cost. Product reviews can also be influential, though they tend to be more effective further down on the page.The product image, however, belongs closer to the top. The image should be large and high-resolution enough to show details, while offering the shopper the chance to zoom in. Pictures of the product from multiple angles can also help to increase a buyer's interest, as can those that show the product in different available colors.Finally, the product page should have the answers to questions that the buyer is likely to have. These include pricing as well as shipping fees, dimensions, and return policies. By resolving the shopper's doubts, the page stands a better chance of turning him or her into a buyer.
A financial professional with experience in the eCommerce industry, Russel Khanuk, the owners of Men’s Groom Room, leverages his experience with Ebay, Amazon and other online platforms to consult on eCommerce operations for large medical and personal care companies. In this capacity, Russel Khanuk established and grows client’s online exposure and monitors services that deal with customer feedback.Online stores can benefit just as much, if not more, from customer feedback than traditional brick-and-mortar establishments. Through customer feedback, online sellers can learn about how their products are helping their target audience. Positive and negative feedback serve as a grading scale for how each individual product works. Those that work well should be highlighted by an online company while those that perform poorly should be removed or changed to better serve customers. Tracking this information allows companies to increase the importance of their role in the community, thus boosting brand trust and awareness.Customer feedback can also help companies optimize their services and address any of their faults. Companies can look toward positive feedback to find customers that they need to retain. These customers can be offered certain gifts or rewards for repeat sales or they can be thanked for their continued dedication. Meanwhile, negative reviews allow companies to analyze and correct their faults. This may not always bring unhappy customers back, but it does reduce the number of unsatisfied customers in the future. In addition to that, companies that address customer problems publicly may be praised for how they handled a problem and gain more customer support.
A former executive in the finance sector, Russel Khanuk served as vice president of asset management for Cantor Fitzgerald from 2013 to 2016. Russel Khanuk has transitioned to the ecommerce field, where he consults with multiple large personal care and medical companies and assists them with product page optimization. A few ways to optimize product pages to increase sales include:- Making the product the central focus. To get customers to focus on the product at hand, remove anything that can detract attention from the product, such as links to special offers or blog posts. Also, be sure to include multiple different and informative pictures of the product. - Ensuring the page is printer friendly. Some customers want to print the pages of products. If your page isn’t readily printable, you may lose a sale. Remove anything that clutters the page, or add a link to a print-friendly version of the page. - Optimizing your “add to cart” button. To increase conversions, make sure your “add to cart” button stands out to the reader. You can accomplish this by using a color that contrasts with the background color of the page. While some ecommerce experts find that green and orange buttons work well, you can A/B test (split test) your page to find out what gets the most results.
