An experienced professional and successful entrepreneur, Russel Khanuk stands out as owner of the e-commerce platform Men's Groom Room. Russel Khanuk now shares his success as a consultant to a number of large companies, which he assists in developing their e-commerce pages and activity.
To create effective product pages for e-commerce activity, a designer must combine engaging images with text that drives action. One of the most important pieces of text on the product page is the call-to-action button, defined as the spot that a shopper would click to add the item to a shopping cart or buy it. This text should be easy to see and identifiable as a purchase link.
Whether or not a customer clicks on this link will depend largely on the sense of urgency that the site designer is able to create. Experts have noted that text indicating a limited available quantity can impel shoppers to buy, as can pricing messages that show a discount from the product's original cost. Product reviews can also be influential, though they tend to be more effective further down on the page.
The product image, however, belongs closer to the top. The image should be large and high-resolution enough to show details, while offering the shopper the chance to zoom in. Pictures of the product from multiple angles can also help to increase a buyer's interest, as can those that show the product in different available colors.
Finally, the product page should have the answers to questions that the buyer is likely to have. These include pricing as well as shipping fees, dimensions, and return policies. By resolving the shopper's doubts, the page stands a better chance of turning him or her into a buyer.
